Not Just Packaging Design

The time to say winklepickers out loud takes approximately 6 times longer than an average customer spends on a purchase decision.

Now, that’s one of the many reasons why great packaging is winklepicking important. You’ve got a split second to make the right impression. No matter how superior your product is,  its contents and value will remain hidden without the right packaging design.

Packaging is not about what’s on the surface – it’s about showing your customers what’s inside without having to open the product. Great packaging design tells your story, it doesn’t just look – but feels a certain way and adds to the overall experience of your product.

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